{"id":1566,"date":"2026-10-25T22:49:13","date_gmt":"2026-10-25T22:49:13","guid":{"rendered":"https:\/\/neuralforce.co.uk\/?page_id=1566"},"modified":"2026-10-26T23:29:28","modified_gmt":"2026-10-26T23:29:28","slug":"home-2026","status":"publish","type":"page","link":"https:\/\/neuralforce.co.uk\/","title":{"rendered":"Home"},"content":{"rendered":"\n<style>html{scroll-behavior:smooth}@media (prefers-reduced-motion: reduce){html{scroll-behavior:auto}}body{background:#FBFBFA}#nf{font-family:system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif}#nf h1,#nf h2,#nf h3,#nf p,#nf ul,#nf li{font-family:inherit}#nf img{max-width:100%;height:auto}#nf a:focus-visible,#nf button:focus-visible{outline:2px solid #DE7D27;outline-offset:2px}#nf button.nf-menu-btn:hover,#nf button.nf-menu-btn:focus{background:transparent;color:#16191D}#nf a{color:#042F4B}#nf a:hover{color:#021A2B}\n.nf-menu-btn{display:none}\n@media (max-width: 760px){\n.nf-menu-btn{display:inline-flex !important}\n.nf-nav{display:none !important;width:100%;flex-direction:column !important;align-items:stretch !important;gap:0 !important;padding-top:8px}\n.nf-nav.is-open{display:flex !important}\n.nf-nav a{padding:14px 0 !important;border-top:1px solid #E3E4E1}\n.nf-nav a.nf-cta{margin-top:12px;text-align:center;padding:14px 18px !important;border-top:0}\n}<\/style>\n<div id=\"nf\">\n<div style=\"font-family: system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; color: #16191D; background: #FBFBFA; font-size: 17px; line-height: 1.6\">\n<header style=\"border-bottom: 1px solid #E3E4E1; background: #FBFBFA\">\n<div style=\"max-width: 1120px; margin: 0 auto; padding: 20px 24px; display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 16px\">\n<a href=\"#top\" style=\"display: block; line-height: 0\"><img decoding=\"async\" src=\"https:\/\/neuralforce.co.uk\/wp-content\/uploads\/2026\/10\/neural-force-logo.png\" alt=\"Neural Force\" style=\"height: 36px; width: auto; display: block\"><\/a>\n<button type=\"button\" class=\"nf-menu-btn\" aria-label=\"Menu\" aria-controls=\"nf-nav\" aria-expanded=\"false\" style=\"align-items: center; justify-content: center; width: 44px; height: 44px; padding: 0; background: transparent; border: 1px solid #C9CCC7; border-radius: 4px; color: #16191D; cursor: pointer\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" aria-hidden=\"true\"><path d=\"M3 6h14M3 10h14M3 14h14\"><\/path><\/svg><\/button>\n<nav id=\"nf-nav\" class=\"nf-nav\" aria-label=\"Main\" style=\"display: flex; flex-wrap: wrap; align-items: center; gap: 8px 28px; font-size: 15px\">\n<a href=\"#approach\" style=\"color: #3D434C; text-decoration: none; padding: 10px 0\">How we help<\/a>\n<a href=\"#services\" style=\"color: #3D434C; text-decoration: none; padding: 10px 0\">Engagements<\/a>\n<a href=\"#about\" style=\"color: #3D434C; text-decoration: none; padding: 10px 0\">About<\/a>\n<a href=\"#work\" style=\"color: #3D434C; text-decoration: none; padding: 10px 0\">Selected work<\/a>\n<a href=\"#contact\" class=\"nf-cta\" style=\"color: #FFFFFF; background: #042F4B; text-decoration: none; padding: 10px 18px; border-radius: 4px; font-weight: 500\">Contact us<\/a>\n<\/nav>\n<\/div>\n<\/header>\n<section id=\"top\" style=\"border-bottom: 1px solid #E3E4E1\">\n<div style=\"max-width: 1120px; margin: 0 auto; padding: 112px 24px 104px\">\n<p style=\"margin: 0 0 20px; font-size: 14px; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; color: #5A6270\">Procurement consultancy<\/p>\n<h1 style=\"margin: 0; max-width: 820px; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; font-weight: 600; font-size: clamp(2.25rem, 5vw, 3.75rem); line-height: 1.08; letter-spacing: -0.025em\">Procurement expertise for transformation programmes.<\/h1>\n<p style=\"margin: 28px 0 0; max-width: 640px; font-size: 20px; line-height: 1.55; color: #3D434C\">We work alongside your in-house procurement team on technology and wider business change. We diagnose what is holding a programme back, design the right commercial approach, and see it through to contract.<\/p>\n<div style=\"margin-top: 40px; display: flex; flex-wrap: wrap; gap: 12px\">\n<a href=\"&#x6d;&#x61;&#105;&#108;&#116;o&#x3a;&#x68;&#x65;&#108;&#108;o&#64;&#x6e;&#x65;&#x75;&#114;&#97;l&#x66;&#x6f;&#x72;&#99;&#101;&#46;c&#x6f;&#x2e;&#x75;&#107;\" style=\"display: inline-block; background: #042F4B; color: #FFFFFF; text-decoration: none; padding: 14px 24px; border-radius: 4px; font-weight: 500; font-size: 16px\">Discuss a requirement<\/a>\n<a href=\"#approach\" style=\"display: inline-block; color: #16191D; text-decoration: none; padding: 13px 23px; border: 1px solid #C9CCC7; border-radius: 4px; font-weight: 500; font-size: 16px\">How we work<\/a>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"approach\" style=\"border-bottom: 1px solid #E3E4E1\">\n<div style=\"max-width: 1120px; margin: 0 auto; padding: 96px 24px\">\n<div style=\"display: flex; flex-wrap: wrap; gap: 24px 64px; align-items: flex-end; justify-content: space-between; margin-bottom: 56px\">\n<h2 style=\"margin: 0; max-width: 520px; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; font-weight: 600; font-size: clamp(1.75rem, 3vw, 2.375rem); line-height: 1.15; letter-spacing: -0.02em\">How we help<\/h2>\n<p style=\"margin: 0; max-width: 460px; color: #5A6270\">Engage us for one stage or all three. Most clients start with a short diagnostic.<\/p>\n<\/div>\n<div style=\"display: flex; flex-wrap: wrap; gap: 40px\">\n<div style=\"flex: 1 1 280px; border-top: 1px solid #16191D; padding-top: 24px\">\n<p style=\"margin: 0 0 12px; font-size: 14px; font-weight: 500; color: #042F4B\">01<\/p>\n<h3 style=\"margin: 0 0 12px; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; font-weight: 600; font-size: 22px; letter-spacing: -0.01em\">Diagnosis<\/h3>\n<p style=\"margin: 0; color: #3D434C\">We find the root cause of what is slowing your transformation. We talk to your people and your suppliers, analyse contracts and spend, appraise the options, and run focused workshops.<\/p>\n<\/div>\n<div style=\"flex: 1 1 280px; border-top: 1px solid #16191D; padding-top: 24px\">\n<p style=\"margin: 0 0 12px; font-size: 14px; font-weight: 500; color: #042F4B\">02<\/p>\n<h3 style=\"margin: 0 0 12px; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; font-weight: 600; font-size: 22px; letter-spacing: -0.01em\">Design<\/h3>\n<p style=\"margin: 0; color: #3D434C\">We design the procurement route that fits what you are buying and how your organisation works, and test it through a business case where you need one.<\/p>\n<\/div>\n<div style=\"flex: 1 1 280px; border-top: 1px solid #16191D; padding-top: 24px\">\n<p style=\"margin: 0 0 12px; font-size: 14px; font-weight: 500; color: #042F4B\">03<\/p>\n<h3 style=\"margin: 0 0 12px; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; font-weight: 600; font-size: 22px; letter-spacing: -0.01em\">Delivery<\/h3>\n<p style=\"margin: 0; color: #3D434C\">We support your team from light-touch advice through to running the procurement end to end, working inside your governance so the work is done quickly and right first time.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"services\" style=\"background: #F1F2EF; border-bottom: 1px solid #E3E4E1\">\n<div style=\"max-width: 1120px; margin: 0 auto; padding: 96px 24px; display: flex; flex-wrap: wrap; gap: 48px 80px\">\n<div style=\"flex: 1 1 320px\">\n<h2 style=\"margin: 0 0 20px; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; font-weight: 600; font-size: clamp(1.75rem, 3vw, 2.375rem); line-height: 1.15; letter-spacing: -0.02em\">Typical engagements<\/h2>\n<p style=\"margin: 0; color: #3D434C; max-width: 420px\">Each engagement is shaped to the decision you need to make. These are the situations we are most often asked to help with.<\/p>\n<\/div>\n<ul style=\"flex: 2 1 480px; margin: 0; padding: 0; list-style: none; display: flex; flex-wrap: wrap; column-gap: 40px\">\n<li style=\"flex: 1 1 260px; padding: 18px 0; border-bottom: 1px solid #D6D8D3\">Competitive tenders and supplier selection<\/li>\n<li style=\"flex: 1 1 260px; padding: 18px 0; border-bottom: 1px solid #D6D8D3\">Cost optimisation<\/li>\n<li style=\"flex: 1 1 260px; padding: 18px 0; border-bottom: 1px solid #D6D8D3\">Contract renegotiation<\/li>\n<li style=\"flex: 1 1 260px; padding: 18px 0; border-bottom: 1px solid #D6D8D3\">Exiting legacy contracts and systems<\/li>\n<li style=\"flex: 1 1 260px; padding: 18px 0; border-bottom: 1px solid #D6D8D3\">Insourcing and outsourcing decisions<\/li>\n<li style=\"flex: 1 1 260px; padding: 18px 0; border-bottom: 1px solid #D6D8D3\">Buyer consortia and strategic alliances<\/li>\n<li style=\"flex: 1 1 260px; padding: 18px 0; border-bottom: 1px solid #D6D8D3\">Business cases and options appraisals<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<section id=\"about\" style=\"border-bottom: 1px solid #E3E4E1\">\n<div style=\"max-width: 1120px; margin: 0 auto; padding: 96px 24px; display: flex; flex-wrap: wrap; gap: 48px 80px\">\n<div style=\"flex: 1 1 320px\">\n<h2 style=\"margin: 0; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; font-weight: 600; font-size: clamp(1.75rem, 3vw, 2.375rem); line-height: 1.15; letter-spacing: -0.02em\">Senior people, directly involved<\/h2>\n<\/div>\n<div style=\"flex: 2 1 480px; display: flex; flex-direction: column; gap: 20px; color: #3D434C\">\n<p style=\"margin: 0; font-size: 20px; line-height: 1.55; color: #16191D\">We have delivered technology and business transformation for more than 40 years. The people you meet are the people who do the work.<\/p>\n<p style=\"margin: 0\">Our aim is simple: to help you reach your transformation goals quickly and safely, with affordable, effective procurement support at every stage of a programme, from first diagnosis to contract and beyond.<\/p>\n<div style=\"margin-top: 24px; padding-top: 32px; border-top: 1px solid #E3E4E1; display: flex; flex-wrap: wrap; align-items: flex-start; gap: 32px\">\n<img decoding=\"async\" src=\"https:\/\/neuralforce.co.uk\/wp-content\/uploads\/2026\/10\/alastair-lord-headshot.webp\" alt=\"Alastair Lord\" style=\"flex: 0 0 200px; width: 200px; height: 250px; object-fit: cover; border-radius: 4px; display: block\">\n<div style=\"flex: 1 1 240px; display: flex; flex-direction: column; gap: 6px\">\n<p style=\"margin: 0; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; font-weight: 600; font-size: 22px; letter-spacing: -0.01em; color: #16191D\">Alastair Lord<\/p>\n<p style=\"margin: 0 0 12px; font-size: 15px; color: #042F4B; font-weight: 500\">Founder and Director<\/p>\n<p style=\"margin: 0; color: #3D434C\">Alastair&#8217;s expertise spans banking, insurance, manufacturing, central government, police and healthcare.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"work\" style=\"border-bottom: 1px solid #E3E4E1\">\n<div style=\"max-width: 1120px; margin: 0 auto; padding: 96px 24px\">\n<h2 style=\"margin: 0 0 40px; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; font-weight: 600; font-size: clamp(1.75rem, 3vw, 2.375rem); line-height: 1.15; letter-spacing: -0.02em\">Selected work<\/h2>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 420px), 1fr)); gap: 24px\">\n<div style=\"flex: 1 1 300px; border: 1px solid #E3E4E1; background: #FFFFFF; border-radius: 4px; padding: 28px; color: #5A6270; font-size: 15px\">\n<p style=\"margin: 0 0 8px; font-size: 13px; letter-spacing: 0.08em; text-transform: uppercase\">Banking<\/p>\n<p style=\"margin: 0; color: #3D434C\">Outsourced the core services of a UK bank to a global bank, in preparation for a full acquisition. Subsequently managed the outsourced service for the UK bank.<\/p>\n<\/div>\n<div style=\"flex: 1 1 300px; border: 1px solid #E3E4E1; background: #FFFFFF; border-radius: 4px; padding: 28px; color: #5A6270; font-size: 15px\">\n<p style=\"margin: 0 0 8px; font-size: 13px; letter-spacing: 0.08em; text-transform: uppercase\">Health<\/p>\n<p style=\"margin: 0; color: #3D434C\">Procured a wide range of clinical and back-office systems for multiple consortia of NHS Trusts, leading to substantial clinical transformation.<\/p>\n<\/div>\n<div style=\"flex: 1 1 300px; border: 1px solid #E3E4E1; background: #FFFFFF; border-radius: 4px; padding: 28px; color: #5A6270; font-size: 15px\">\n<p style=\"margin: 0 0 8px; font-size: 13px; letter-spacing: 0.08em; text-transform: uppercase\">Insurance<\/p>\n<p style=\"margin: 0; color: #3D434C\">Reduced third-party costs across a diverse range of business areas, saving several million pounds.<\/p>\n<\/div>\n<div style=\"flex: 1 1 300px; border: 1px solid #E3E4E1; background: #FFFFFF; border-radius: 4px; padding: 28px; color: #5A6270; font-size: 15px\">\n<p style=\"margin: 0 0 8px; font-size: 13px; letter-spacing: 0.08em; text-transform: uppercase\">Financial services<\/p>\n<p style=\"margin: 0; color: #3D434C\">Delivered a cost optimisation programme for third-party non-IT services, in preparation for an acquisition.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"contact\" style=\"background: #16191D; color: #F3F4F2\">\n<div style=\"max-width: 1120px; margin: 0 auto; padding: 96px 24px; display: flex; flex-wrap: wrap; gap: 48px 80px\">\n<div style=\"flex: 1 1 320px\">\n<h2 style=\"margin: 0 0 20px; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; font-weight: 600; font-size: clamp(1.75rem, 3vw, 2.375rem); line-height: 1.15; letter-spacing: -0.02em; color: #FFFFFF\">Talk to us<\/h2>\n<p style=\"margin: 0 0 32px; color: #C4C8CE; max-width: 400px\">Tell us about the programme and where it is stuck.<\/p>\n<p style=\"margin: 0 0 6px; font-size: 14px; color: #9BA1AA\">Email<\/p>\n<p style=\"margin: 0 0 24px\"><a href=\"&#x6d;&#97;i&#x6c;&#x74;&#111;:&#x68;&#101;l&#x6c;&#x6f;&#64;n&#x65;&#117;r&#x61;&#x6c;&#102;o&#x72;&#x63;&#101;&#x2e;&#x63;&#111;&#46;&#x75;&#x6b;\" style=\"color: #FFFFFF; font-size: 18px\">hell&#111;&#64;&#110;&#101;&#117;&#114;&#97;&#x6c;&#x66;&#x6f;&#x72;&#x63;&#x65;&#x2e;&#x63;&#x6f;&#46;uk<\/a><\/p>\n<p style=\"margin: 0 0 6px; font-size: 14px; color: #9BA1AA\">Location<\/p>\n<p style=\"margin: 0; color: #FFFFFF\">London, UK<\/p>\n<\/div>\n<\/div>\n<\/section>\n<footer style=\"background: #16191D; color: #9BA1AA; border-top: 1px solid #2C3138; font-size: 14px\">\n<div style=\"max-width: 1120px; margin: 0 auto; padding: 28px 24px; display: flex; flex-wrap: wrap; gap: 12px 32px; justify-content: space-between\">\n<img decoding=\"async\" src=\"https:\/\/neuralforce.co.uk\/wp-content\/uploads\/2026\/10\/neural-force-logo-white-text.png\" alt=\"Neural Force\" style=\"height: 28px; width: auto; display: block; align-self: center\">\n<p style=\"margin: 0\">\u00a9 2026 Neural Force Ltd. Registered in England and Wales, company number 10842685. Registered office: 17\/4 Town Meadow, Brentford TW8 0BX.<\/p>\n<p style=\"margin: 0; display: flex; gap: 24px\"><a href=\"https:\/\/neuralforce.co.uk\/?page_id=1570\" style=\"color: #C4C8CE\">Privacy notice<\/a><a href=\"#top\" style=\"color: #C4C8CE\">Back to top<\/a><\/p>\n<\/div>\n<\/footer>\n<\/div>\n<\/div>\n<script>\n(function(){var b=document.querySelector('#nf .nf-menu-btn'),n=document.getElementById('nf-nav');if(!b||!n)return;var p=b.querySelector('path');\nfunction set(o){n.classList.toggle('is-open',o);b.setAttribute('aria-expanded',o?'true':'false');p.setAttribute('d',o?'M5 5l10 10M15 5L5 15':'M3 6h14M3 10h14M3 14h14');}\nb.addEventListener('click',function(){set(!n.classList.contains('is-open'));});\nn.querySelectorAll('a').forEach(function(a){a.addEventListener('click',function(){set(false);});});})();\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>How we help Engagements About Selected work Contact us Procurement consultancy Procurement expertise for transformation programmes. We work alongside your in-house procurement team on technology and wider business change. We diagnose what is holding a programme back, design the right commercial approach, and see it through to contract. Discuss a requirement How we work How [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"default","ast-global-header-display":"disabled","ast-banner-title-visibility":"disabled","ast-main-header-display":"disabled","ast-hfb-above-header-display":"disabled","ast-hfb-below-header-display":"disabled","ast-hfb-mobile-header-display":"disabled","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"disabled","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1566","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Alastair Lord","author_link":"https:\/\/neuralforce.co.uk\/?author=2"},"uagb_comment_info":0,"uagb_excerpt":"How we help Engagements About Selected work Contact us Procurement consultancy Procurement expertise for transformation programmes. We work alongside your in-house procurement team on technology and wider business change. We diagnose what is holding a programme back, design the right commercial approach, and see it through to contract. Discuss a requirement How we work How&hellip;","_links":{"self":[{"href":"https:\/\/neuralforce.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/1566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neuralforce.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/neuralforce.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/neuralforce.co.uk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neuralforce.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1566"}],"version-history":[{"count":2,"href":"https:\/\/neuralforce.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/1566\/revisions"}],"predecessor-version":[{"id":1574,"href":"https:\/\/neuralforce.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/1566\/revisions\/1574"}],"wp:attachment":[{"href":"https:\/\/neuralforce.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}